Press release
Many of us have understood the benefits of running for both physical and mental health. Whether we run a few times a week or daily, outdoors or on the treadmill at the gym, we enjoy the benefits of movement, from cardio exercise to athletic figures and endorphin release. adidas has always understood this and returns in this sense with the adidas Supernova model.
To detach ourselves from everything around us and get the most out of these moments of running, we need to enjoy complete comfort. Comfort starts with the chosen footwear.
Adidas Study to Support Runners
A new global study by adidas* – which surveyed 2,674 runners in 11 cities around the world – reveals that wearing uncomfortable running shoes is the number one reason running is unpleasant (47%). Other barriers include the wrong weather – either too hot (45%) or too cold (43%), lack of motivation (38%) and running on uneven or slippery surfaces (37%).
Almost a quarter of survey participants (23%) decided not to run because of these barriers, with ill-fitting running shoes being the most important reason. But even for runners who don’t quit, the impact of running discomfort is clear.
Almost four in ten (37%) have reduced the length of their run, a third (29%) say it has affected their mood and a similar number (33%) have decided to change their running route.
How adidas Supernova Encourages Passionate Runners
With all these things in mind, adidas aims to encourage people to enjoy running comfort with the relaunch of the adidas Supernova. With a spectacular upgrade to the sole, incorporating the new Dreamstrike+ super foam, inspired by the Lightstrike Pro foam used in the Adizero family of shoes, but with a formula specially designed to provide unmatched comfort and support, today, comfort means Supernova.
The shoe is built with years of experience creating footwear for performance athletes, with revolutionary technology gleaned from other adidas running lines and applied to the new Supernova silhouette.
The attributes that make adidas Supernova the ideal choice for running are:
- COMFORT HEEL FIT: a combination of soft foam and soft fabric designed for maximum comfort and optimal heel support without friction.
- The DREAMSTRIKE+ superfoam midsole is a reinterpretation of the Lightstrike Pro midsole used in the famous Adizero line, offering unprecedented comfort and cushioning.
- The SUPPORT ROD SYSTEM outsole is based on detailed research into the physiology of the foot in the running movement, to provide support and linear traction throughout the entire foot cycle, ensuring stability and a harmonious transition with each step.
With both technologies working in tandem, Supernova wearers will enjoy full comfort and perfect support when running.
*adidas commissioned international research conducted by Focaldata, surveying 2,674 runners in London, New York, Los Angeles, Paris, Berlin, Dubai, Mexico City, Paris, Beijing, Seoul, Shanghai, and Tokyo. The samples in each city were nationally representative of gender (+/-2%). Data were collected between 12 January 2024 – 17 January 2024.