Press release
New campaign features Micheal Ward and Vittoria Ceretti.
Calvin Klein today introduces the new Monochromatic Summer collection and its accompanying campaign featuring actor Micheal Ward and model Vittoria Ceretti.
The Monochromatic Summer collection embodies Calvin Klein’s contemporary minimalism through a collection of apparel and underwear styles designed in coordinated shades of white, curated for summertime styling. Refined menswear and womenswear pieces imbue classic Calvin Klein soft tailoring with new energy, introducing lightweight summer textures and effortless silhouettes.
New light white denim styles feature undone, relaxed appeal for an effortless outfit base perfect for tonal styling. Our iconic underwear features breathable cotton fabrics and new sensual lace in light hues, designed with the energy of the season. Across styles, the collection promotes confidence in ease via effortless fabrics and a light color palette that delivers the ultimate overstated understatement.
The campaign, shot by Josh Olins, captures Micheal and Vittoria in the new collection as they embrace the invigorating possibilities of the summer season. The campaign nods to a summer in the city, juxtaposing the collection’s white palette against the textures of New York. Soft lighting and minimal tone-on-tone styling evoke the season’s warmth, showcasing each style’s simplicity, energy, and sensuality.
The collection and campaign launch today, May 15, on calvinklein.com and in Calvin Klein stores around the world. Campaign content will roll out across @calvinklein social channels.
Campaign Credits:
Directed and photographed by Josh Olins
Editorial Credits: Calvin Klein
Social: @calvinklein