Press Release
Calvin Klein today introduces a new installment of its Fall 2024 campaign featuring award-winning actor Alexander Skarsgård in the brand’s latest men’s apparel.
Directed and shot by Mert Alas, the campaign offers a playful, imagined glimpse into Alexander’s life, energized by Calvin Klein apparel – including Calvin Klein Studio, the brand’s new assortment of elevated essentials. The visuals show him channeling refined sensibility and magnetic confidence, complemented by the smooth outerwear, easy seasonal layers and monochromatic tailoring of his classic Calvin Klein menswear.
“It was wonderful to reunite with the Calvin Klein team for this campaign,” said Alexander. “There was such a great energy during this shoot, I’ve worked with Mert and his team a couple of times before and it’s always a blast. I loved the styling – it felt sophisticated and sleek, but still very relaxed and playful.”
Calvin Klein’s Fall 2024 menswear is designed for dawn to dusk styling, featuring fresh seasonal colorways, transitional layers and new explorations in minimalism. Slim suiting and new outerwear provide smooth texture and elevated takes on signature styles that make a statement. The season also introduces Calvin Klein Studio, an elevated expression of the brand’s best essentials crafted with premium materials, strong tailoring and fashion-forward silhouettes. Across styles, luxurious materials and sharp design details shine a new light on these minimalist staples.
The campaign launches globally on September 4, 2024, with content featuring Alexander pulsing out on @calvinklein social channels throughout the week. The campaign will also appear on high-impact out-of-home placements around the globe.
Calvin Klein’s Fall 2024 campaign will roll out throughout the season, following the brand’s dynamic talent in moments from morning to sunset, shining a new light on the brand and its timeless wardrobe essentials.
Campaign Credits:
Directed and photographed by Mert Alas
Styled by Emmanuelle Alt
Editorial Credits:
Calvin Klein
Social: @calvinklein